Owned NI’s high-speed digital PXI software serving the semiconductor
manufacturing market and aiming to displace “big iron” automated test
equipment companies.
Highlighted activities/deliverables:
Managed the prioritization and release of features for the Digital Pattern
Editor application and API.
Continuously solicited feedback from internal and external customers to
discover and quantify the criticality of feature gaps
Balanced feature gaps with development resource estimates to determine
which features to include in subsequent releases
Arranged lead user groups at key accounts to ensure new features meet
application requirements and usage expectations
Developed and delivered software training for on-site delivery at key
accounts ramping up with NI’s Semiconductor Test System (STS).
Developed technical white papers to address connection best practices,
migration from legacy NI digital implementations, and interfacing with
common industry protocols
Maintained excellent KPI performance including downloads, support
requests, new users, and account penetration.
Digital Pattern Editor software
Training for internal and external use
Digital Pattern Software Development
Brought a new FPGA-enabled PXI module to market targeting aero/def
and electronics manufacturing markets needing flexible, high-channel
signaling using the LVDS standard.
Highlighted activities/deliverables:
Identified the market opportunity through internal and external
interviews
Collected subject matter expert input for technical feasibility
Gathered requirements and assessed competitive landscape through
interviews with customers, sellers, partners, and BDMs
Built a business case including forecasts on sales and costs, pricing
strategy, and product positioning
Defended business case and described rationale during executive-level
gate reviews
Partnered with R&D on development schedules and deliverables
Collaborated with marketing on naming, messaging, and launch plans
Delivered on target units, revenue, and gross margin goals.
PXIe-6569 Module
Integrated FlexRIO LVDS Module
Brought two new high-throughput, high-reliability data storage products to
market to meet emerging and ramping application space needs.
Highlighted activities/deliverables:
Translated present-day product limitations in the context of new
application spaces into theoretical roadmap items
Assessed technology capabilities, component availability, and internal
expertise to create MVP roadmap products
Gathered requirements and assessed competitive landscape within three
distinct markets:
Autonomous vehicle datalogging
Aerospace/defense wideband emulation
High-performance academic computation
Built the business case and pushed through development gates
Quickly pivoted when resource, technological, or market surprises
disrupted the assumptions built into the business case
Developed multiple pieces of content (white paper, NIWeek session,
webinar) in support of the launch
Secured multiple key contracts in which high-reliability, high-throughput
data storage was a table stakes system component
RMX-8268 Rackmount RAID Array
PXIe-8267 RAID Module
RAID module used in an ADAS vehicle datalogging system
Next-Generation Data Storage Products
As a product marketing manager for the NI Tools Network, I
partnered with Enthought to develop, distribute, and market a new
toolkit that enabled deployment of Python code within the LabVIEW
environment.
Highlighted activities/deliverables:
Shared toolkit best practices with Enthought early in the
development process
Reviewed and provided feedback on pre-release versions
Collaborated on joint marketing efforts including webinars and
conference sessions
Provided feedback on pricing, licensing, and trial strategies
Reported on key metrics (downloads, license requests, purchases)
Achieved record-making first week downloads and met revenue
forecasts of the first quarter post-launch
Python Integration Toolkit Launch
Developed new methods and software designed to screen for early
presence of retinal diseases such as diabetic retinopathy and glaucoma.
Highlighted activities/deliverables:
Established new methods for analyzing arterial and venous networks
extracted from retinal fundus images
Developed analysis software and user interface in MATLAB®
engineering software
Led a team of developers focused on an iPad app for viewing retinal
analysis results
Raised funding through the University of Florida Innovation Hub and
Cade Museum prize
Presented findings at the annual ARVO conference in Seattle, WA
Secured multiple patents related to the underlying methods
iPad app for viewing analysis results
Retinal image with extracted arterial and venous networks
Oqulus Retinal Diagnostic Software
Brought the first Thunderbolt-enabled PXI solution to the market and
kicked off development of two follow-up solutions.
Highlighted activities/deliverables:
Drove the product requirements for the PXIe-8301 Thunderbolt 3 PXI
remote control module
Updated the business case as new findings and decisions affected the
sales forecast, product cost, product features, and release schedule
Took point on schedule-blocking issues such as supply chain
disruptions and compliance hurdles
Drove early demand through sales enablement and promotion at high-
visibility events such as NIWeek
After the the success of the PXIe-8301, kicked off development of two
new integrated chassis products: the PXIe-1090 (world’s first 2-slot PXI
chassis) and the PXIe-1083 (a product refresh featuring updated
interfaces)
Carefully assessed product positioning of these new chassis to avoid
over-cannibalization of sales and choice paralysis for customers.
Demonstration video created for the launch of the PXIe-8301
PXI system with a PXIe-8301 Remote Control Module
PXIe-1090 2-slot PXI chassis PXIe-1083 5-slot PXI chassis
Thunderbolt-Enabled PXI Solutions
Owned the definition and business case for a new class of high-
reliability DC-DC converter, leveraging a single architecture as
the basis for four products serving four distinct markets.
Highlighted activities/deliverables:
Gathered voice of the customer through formal customer
interviews and regular feedback from the sales team and
distributors
Owned the marketing requirements document (MRD),
created through the synthesis of market assessment, business
needs, technical capabilities, and customer feedback
Validated the developer-owned product requirements
document (PRD) against the MRD to ensure the product
meets both business and customer needs
Regularly triaged hurdles in the form of schedule slips,
resource disruptions, and technical challenges through root-
cause analysis, impact assessment, and negotiations with the
development team to move forward
Multi-Market Product Architecture Rollout
Led a team of eight applications engineers supporting customers
using NI’s high-precision line of test & measurement hardware and
software.
Highlighted activities/deliverables:
Coached team members on support strategies, technical
development, and career growth
Actively rolled out new department-wide initiatives through
team adoption and execution
Triaged high-severity support issues through timely assignment
and regular syncs with account managers
Wrote and delivered team performance reviews
Recognized outstanding performance and managed
underperformers on the team
Level-set with other team leaders to maintain a fair and
consistent promotion strategy
Applications Engineering Team Leader
Owned the planning, development, and execution of a national campaign
targeting the motor/drive analysis market with our testing solutions.
Highlighted activities/deliverables:
Reviewed campaigns from other regions (Europe, Japan) to gather best
practices to incorporate into a new US-focused campaign
Created a content plan taking into account the budget, resources
available, and schedule required for deliverables.
Created goals and KPIs associated with activities to actively monitor
performance and assess the ROI on the campaign
Developed new pieces of content (eBook, white paper, webinar, and
poster) and consolidated/updated existing content as part of the
campaign plan
Rolled out the campaign through multiple tactics such as direct emails,
partner-led communications, ads, and tradeshow tie-ins.
Exceeded campaign goals and captured best practices for future
campaigns.
Motor/Drive Analysis Campaign
Provided feature definition input and user experience feedback for a
new, integrated software platform aimed at unifying the test and
measurement experience across multiple Yokogawa product lines.
Highlighted activities/deliverables:
Collected voice of the customer through direct customer
interviews, rep feedback, and sales input
Tested early version of the software and provided targeted,
supported feedback regarding the overall user experience
Crafted messaging that highlighted the value of a single software
experience over the previously disparate approach
Field-tested messaging with sales and rep network to validate
value propositions and resonance with target customers
Integrated Software Platform
Coordinated, filmed, and developed ten demo videos and for
multi-channel, multi-tactic use across a global campaign.
Highlighted activities/deliverables:
Recognized the high-ROI opportunity of capturing multiple
demos at a single event
Commissioned filming and editing talent to ensure high-
quality final products
Prepared speakers for efficient demo captures that
effectively communicate the value of the solution
Assisted with on-site filming logistics
Provided requirements and feedback to the video editor
Finalized all videos and publicized the content with sellers,
BDMs, regional markers for broad use across the company
Integrated the demo videos into our global wireline
campaign through emails and social media
DesignCon 2023 Demo Initiative
Drove a focused, consolidated campaign around Keysight’s
entire DDR solution portfolio from design to test.
Highlighted activities/deliverables:
Reviewed existing personas and solicited feedback from
solution managers to develop a multi-phase customer journey
Audited existing DDR-focused content and identified content
gaps
Created a campaign plan based on the customer journey,
including requirements for updating or creating new content
Developed new content including multiple demo videos,
solution briefs, use case documents
Overhauled the DDR landing page to focus on the latest
standards and solutions
Executed a multi-tactic approach for the campaign global
emails, contributed content, regional emails, blog posts, and
social media.
Saw substantial increases in MQLs generated for DDR
solutions through the campaign
DDR Holistic Solution Campaign
Data Management & Visualization
Tool Proficiencies
DaVinci Resolve
CRM Data Management & Visualization
Marketing Automation Web Analysis & SEO
Product Lifecycle Management
Media Editing Demo and Tutorial Creation
Microsoft Tool Suite
Content Management Programming Engineering