Owned NI’s high-speed digital PXI software serving the semiconductor

manufacturing market and aiming to displace “big iron” automated test

equipment companies.

Highlighted activities/deliverables:

• Managed the prioritization and release of features for the Digital Pattern

Editor application and API.

• Continuously solicited feedback from internal and external customers to

discover and quantify the criticality of feature gaps

• Balanced feature gaps with development resource estimates to determine

which features to include in subsequent releases

• Arranged lead user groups at key accounts to ensure new features meet

application requirements and usage expectations

• Developed and delivered software training for on-site delivery at key

accounts ramping up with NI’s Semiconductor Test System (STS).

• Developed technical white papers to address connection best practices,

migration from legacy NI digital implementations, and interfacing with

common industry protocols

•

Maintained excellent KPI performance including downloads, support

requests, new users, and account penetration.

Digital Pattern Editor software

Training for internal and external use

Digital Pattern Software Development

Brought a new FPGA-enabled PXI module to market targeting aero/def

and electronics manufacturing markets needing flexible, high-channel

signaling using the LVDS standard.

Highlighted activities/deliverables:

• Identified the market opportunity through internal and external

interviews

• Collected subject matter expert input for technical feasibility

• Gathered requirements and assessed competitive landscape through

interviews with customers, sellers, partners, and BDMs

• Built a business case including forecasts on sales and costs, pricing

strategy, and product positioning

• Defended business case and described rationale during executive-level

gate reviews

• Partnered with R&D on development schedules and deliverables

• Collaborated with marketing on naming, messaging, and launch plans

•

Delivered on target units, revenue, and gross margin goals.

PXIe-6569 Module

Integrated FlexRIO LVDS Module

Brought two new high-throughput, high-reliability data storage products to

market to meet emerging and ramping application space needs.

Highlighted activities/deliverables:

• Translated present-day product limitations in the context of new

application spaces into theoretical roadmap items

• Assessed technology capabilities, component availability, and internal

expertise to create MVP roadmap products

• Gathered requirements and assessed competitive landscape within three

distinct markets:

• Autonomous vehicle datalogging

• Aerospace/defense wideband emulation

• High-performance academic computation

• Built the business case and pushed through development gates

• Quickly pivoted when resource, technological, or market surprises

disrupted the assumptions built into the business case

• Developed multiple pieces of content (white paper, NIWeek session,

webinar) in support of the launch

•

Secured multiple key contracts in which high-reliability, high-throughput

data storage was a table stakes system component

RMX-8268 Rackmount RAID Array

PXIe-8267 RAID Module

RAID module used in an ADAS vehicle datalogging system

Next-Generation Data Storage Products

As a product marketing manager for the NI Tools Network, I

partnered with Enthought to develop, distribute, and market a new

toolkit that enabled deployment of Python code within the LabVIEW

environment.

Highlighted activities/deliverables:

• Shared toolkit best practices with Enthought early in the

development process

• Reviewed and provided feedback on pre-release versions

• Collaborated on joint marketing efforts including webinars and

conference sessions

• Provided feedback on pricing, licensing, and trial strategies

• Reported on key metrics (downloads, license requests, purchases)

• Achieved record-making first week downloads and met revenue

forecasts of the first quarter post-launch

Python Integration Toolkit Launch

Developed new methods and software designed to screen for early

presence of retinal diseases such as diabetic retinopathy and glaucoma.

Highlighted activities/deliverables:

• Established new methods for analyzing arterial and venous networks

extracted from retinal fundus images

• Developed analysis software and user interface in MATLAB®

engineering software

• Led a team of developers focused on an iPad app for viewing retinal

analysis results

• Raised funding through the University of Florida Innovation Hub and

Cade Museum prize

• Presented findings at the annual ARVO conference in Seattle, WA

• Secured multiple patents related to the underlying methods

iPad app for viewing analysis results

Retinal image with extracted arterial and venous networks

Oqulus Retinal Diagnostic Software

Brought the first Thunderbolt-enabled PXI solution to the market and

kicked off development of two follow-up solutions.

Highlighted activities/deliverables:

• Drove the product requirements for the PXIe-8301 Thunderbolt 3 PXI

remote control module

• Updated the business case as new findings and decisions affected the

sales forecast, product cost, product features, and release schedule

• Took point on schedule-blocking issues such as supply chain

disruptions and compliance hurdles

• Drove early demand through sales enablement and promotion at high-

visibility events such as NIWeek

• After the the success of the PXIe-8301, kicked off development of two

new integrated chassis products: the PXIe-1090 (world’s first 2-slot PXI

chassis) and the PXIe-1083 (a product refresh featuring updated

interfaces)

• Carefully assessed product positioning of these new chassis to avoid

over-cannibalization of sales and choice paralysis for customers.

Demonstration video created for the launch of the PXIe-8301

PXI system with a PXIe-8301 Remote Control Module

PXIe-1090 2-slot PXI chassis PXIe-1083 5-slot PXI chassis

Thunderbolt-Enabled PXI Solutions

Owned the definition and business case for a new class of high-

reliability DC-DC converter, leveraging a single architecture as

the basis for four products serving four distinct markets.

Highlighted activities/deliverables:

• Gathered voice of the customer through formal customer

interviews and regular feedback from the sales team and

distributors

• Owned the marketing requirements document (MRD),

created through the synthesis of market assessment, business

needs, technical capabilities, and customer feedback

• Validated the developer-owned product requirements

document (PRD) against the MRD to ensure the product

meets both business and customer needs

• Regularly triaged hurdles in the form of schedule slips,

resource disruptions, and technical challenges through root-

cause analysis, impact assessment, and negotiations with the

development team to move forward

Multi-Market Product Architecture Rollout

Led a team of eight applications engineers supporting customers

using NI’s high-precision line of test & measurement hardware and

software.

Highlighted activities/deliverables:

• Coached team members on support strategies, technical

development, and career growth

• Actively rolled out new department-wide initiatives through

team adoption and execution

• Triaged high-severity support issues through timely assignment

and regular syncs with account managers

• Wrote and delivered team performance reviews

• Recognized outstanding performance and managed

underperformers on the team

• Level-set with other team leaders to maintain a fair and

consistent promotion strategy

Applications Engineering Team Leader

Owned the planning, development, and execution of a national campaign

targeting the motor/drive analysis market with our testing solutions.

Highlighted activities/deliverables:

• Reviewed campaigns from other regions (Europe, Japan) to gather best

practices to incorporate into a new US-focused campaign

• Created a content plan taking into account the budget, resources

available, and schedule required for deliverables.

• Created goals and KPIs associated with activities to actively monitor

performance and assess the ROI on the campaign

• Developed new pieces of content (eBook, white paper, webinar, and

poster) and consolidated/updated existing content as part of the

campaign plan

• Rolled out the campaign through multiple tactics such as direct emails,

partner-led communications, ads, and tradeshow tie-ins.

• Exceeded campaign goals and captured best practices for future

campaigns.

Motor/Drive Analysis Campaign

Provided feature definition input and user experience feedback for a

new, integrated software platform aimed at unifying the test and

measurement experience across multiple Yokogawa product lines.

Highlighted activities/deliverables:

• Collected voice of the customer through direct customer

interviews, rep feedback, and sales input

• Tested early version of the software and provided targeted,

supported feedback regarding the overall user experience

• Crafted messaging that highlighted the value of a single software

experience over the previously disparate approach

• Field-tested messaging with sales and rep network to validate

value propositions and resonance with target customers

Integrated Software Platform

Coordinated, filmed, and developed ten demo videos and for

multi-channel, multi-tactic use across a global campaign.

Highlighted activities/deliverables:

• Recognized the high-ROI opportunity of capturing multiple

demos at a single event

• Commissioned filming and editing talent to ensure high-

quality final products

• Prepared speakers for efficient demo captures that

effectively communicate the value of the solution

• Assisted with on-site filming logistics

• Provided requirements and feedback to the video editor

• Finalized all videos and publicized the content with sellers,

BDMs, regional markers for broad use across the company

• Integrated the demo videos into our global wireline

campaign through emails and social media

DesignCon 2023 Demo Initiative

Drove a focused, consolidated campaign around Keysight’s

entire DDR solution portfolio from design to test.

Highlighted activities/deliverables:

• Reviewed existing personas and solicited feedback from

solution managers to develop a multi-phase customer journey

• Audited existing DDR-focused content and identified content

gaps

• Created a campaign plan based on the customer journey,

including requirements for updating or creating new content

• Developed new content including multiple demo videos,

solution briefs, use case documents

• Overhauled the DDR landing page to focus on the latest

standards and solutions

• Executed a multi-tactic approach for the campaign – global

emails, contributed content, regional emails, blog posts, and

social media.

• Saw substantial increases in MQLs generated for DDR

solutions through the campaign

DDR Holistic Solution Campaign

Data Management & Visualization

Tool Proficiencies

DaVinci Resolve

CRM Data Management & Visualization

Marketing Automation Web Analysis & SEO

Product Lifecycle Management

Media Editing Demo and Tutorial Creation

Microsoft Tool Suite

Content Management Programming Engineering